Sarah Ching

Business Director - UK & EU

As Business Director, Sarah is responsible for client experience and growth across the UK and Europe. This role includes structuring, managing and supporting the Sales department. 

Sarah brings 20 years of experience in Strategic Sales and Partnership growth to the team. Before joining Parser, Sarah gained experience at startups such as Coursera and easyJet, as well as Fortune 500 companies such as American Express and Microsoft. Sarah developed and scaled partnership teams to support clients as they solved their biggest challenges. Sarah joined Parser in 2021 to manage our growing portfolio of partners at a time of exponential growth.

Outside of Parser, Sarah is learning to speak Spanish, and enjoys travelling around the world with her family.

Parser - Sarah Ching