Hernan Griboff

Chief Operating Officer

Hernán has been working in the software development industry for almost 15 years. In 2017 he and his friend Ricardo founded Parser, with the vision of building a company that is recognized worldwide as a trusted advisor in the innovation, technology, and digital fields.
Since Parser’s inception, Hernán has been serving as its COO, pushing for the organization’s growth, liaising with clients, offering direction to new engagements, discovering exceptional talented people, and fostering a thriving work environment.
Hernán has spent most of his career working in the technology consultancy sector, where he helped renowned organizations such as JP Morgan, WPP, Disney, and Deloitte to lead, design, and launch their digital portfolio.
In 2016, he co-founded Connect AR UK, a community dedicated to promoting the development of business ties and networking between Latin America and the United Kingdom, with a special focus on entrepreneurship. As part of this initiative, Hernán enjoys mentoring a number of startups and scaleups in their go-to-market strategy.