About Us

We operate in an industry where creativity, talent, and passion are indispensable to succeed.


At Parser we are committed to building, nurturing, and empowering a diverse, multi-disciplinary organisation, where every team member can grow professionally and achieve their ambitions, while helping our clients deliver amazing digital products.

Management Team

As CEO, Ricardo sets and drives Parser’s organisational vision and operational strategies, translating them into actionable goals for performance and growth. Ricardo brings 20 years of experience in digital product and service development to the team. Before Parser, Ricardo spent 13 years as the European Director of Globant, an international leader in the developing software products. Ricardo was responsible for building large technology teams, and developed products for the likes of Google, EA and Santander. During his time at Globant, Ricardo was instrumental in helping scale the business from 20 people to 4,000 and IPO on the NYSE. Before joining Globant, Ricardo designed and built technology platforms for Ford, Sony, BBVA, HSBC, and IBM. In 2017, Ricardo and his friend Hernán founded Parser.

Ricardo Moral


As Chief Growth Officer, Hernán is responsible for Parser’s evolution and expansion. His role includes liaising with clients, directing new engagements, discovering talented personnel, and fostering a thriving work environment. Hernán brings 15 years of Software Development experience to the team. He has spent his career working in the technology consultancy sector, helping organisations such as JP Morgan, Disney and Deloitte to design, lead and launch their digital portfolios. He is also a co-founder of Connect AR UK, an initiative that promotes Latin America and UK business relationships through networking and mentoring. As part of this, he helps a number of startups and scaleups in their go-to-market strategy. In his spare time, Hernan enjoys spending time with friends and family cooking traditional Argentinian barbecue.

Hernan Griboff


As Chief Delivery Officer, Martin leads Parser’s engineering group focusing on the delivery of technology and software. Martin brings over 20 years of experience in the software development industry to the team. Before Parser, he was the Engineering Director at McAfee and Intel, leading the Cybersecurity and Internet of Things product teams. Prior to this, Martin held many leading and management positions at Motorola, Google and Arris. In all of these experiences, he also held Site Staff member positions to help drive strategic decisions. Martin joined Parser with the goal of improving the engineering delivery practices for the benefit of our partners. In his free time, Martin continues to teach Software Engineering at University level.

Martin Miceli


Diego is responsible for overseeing daily business operations, leading key initiatives, and implementing long-term strategies. He brings 10 years of experience as a strategy consultant to financial services in the US, UK, Europe, Middle East and Latin America to the team. Before joining Parser, Diego worked at Credicorp, where he developed their open innovation capabilities as well as building and scaling a fintech portfolio in their CVC unit. He also worked at BCG, as a Principal. Diego has an MBA from Yale University, and has a CFA charterholder; has been frequent speaker at various Fintech and Corporate Innovation events. Diego joined Parser with the goal of developing the organisation’s capabilities to support and accelerate its growth momentum. When Diego is not at work, he enjoys travelling and hiking in the countryside.

Diego Garaycochea


As VP of Delivery, Laura is responsible for driving the relationship with clients, providing high quality outcomes and ensuring there’s added value to the clients business. This role includes driving best software delivery practices and enabling growth through new technology services offering. Laura has been in the IT industry for more than 23 years, especially in the professional services area, leading engagement in several industries, such as massive audience applications within financial institutions, telecommunications, travel and leisure among others. She has proven successfull projects in the US and in Europe, managing teams above 400 people. When Laura is not online, she enjoys spending time with her family, trail running, reading and hanging out with friends.

Laura Esteve


Juan Pablo leads Parser’s engineering relationships with our Latin American and US based companies focusing on the delivery of technology & value added software engineering practices, bringing over 20 years of experience in the software development industry. Prior to Parser, he was Delivery Manager at Incluit, focusing on delivering solutions in automotive and embedded software related products. Previously, he had performed leading and management positions at Motorola, Google and Arris. Juan Pablo joined Parser with the goal of leading the engagements with US-based companies as well as helping to build Parser's engineering and IP best practices foundation. Outside of work, Juan Pablo likes to spend time out in his yard with the family.

Juan Pablo Bruno


As a Client Partner for Europe, Luciano is responsible for driving growth and client experience in the region. He led Strategic Partnerships for TikTok in EMEA. Prior to this, he was a Director of Global BD at ironSource, where he partnered with some of the largest mobile game publishers in the space to shape their user acquisition and monetization strategies. Luciano brings more than 10 years of experience and track record in running high performing product, growth and partnerships teams by defining and implementing effective go-to-market plans around Sales, Business Operations and Product Strategy. Luciano is passionate about the Creator Economy and in his spare time helps startups in that space to refine their GTM strategy.

Luciano Griboff


Belén Garcia


As Senior Client Partner of LATAM & General Manager of Chile, Ezequiel is responsible for client experience and growth across the Americas. This role includes structuring, managing and supporting the Sales department whilst conducting business operations in Chile. Ezequiel brings over 10 years of experience on operational and strategic consulting projects, working for clients such as AB InBev, BHP Billiton, and Banco de Chile. Ezequiel joined Parser and has been key to the growth of the Delivery and Sales practices, leveraging his experience to deliver better services and maximise customer experience. Academically, Ezequiel holds a civil engineering degree from the University of Buenos Aires, and a masters degree from UC Berkeley. Outside of work, Ezequiel is a gastronomy aficionado, an experimental brewer, and a big sports enthusiast.

Ezequiel Moralejo


As Finance Director, Gabriela is responsible for Parser’s accounting and financial operations. This role includes setting internal controls, coordinating financial activities, and producing reports to manage risk and growth. Before joining Parser, Gabriela worked in both corporate accounting and as an external auditor. She helped organisations of different sizes, and from various industries, make strategic business decisions whilst keeping a strong internal control structure to protect its assets and comply with regulatory requirements. Gabriela joined Parser to restructure the company’s accounting and financial practices to sustain its growth. When Gabriela is not logged in, she enjoys exploring history through reading, collecting vinyl records, and following Boca Juniors football team.

Gabriela Puyo


As Director of IT & Security, Dave leads Parser's technology team, focusing on delivering a world class experience to both internal team members and clients alike. Dave brings over 20 years of experience supporting global organisations to the team. Before joining Parser, Dave setup and ran the IT function at Redwood Bank, the UK's first Bank created in the Cloud. Prior to this, Dave held many leading managerial positions at Capgemini, Octopus Investments & Fujitsu. He joined Parser with the objective of developing company-wide best practices for IT security as well as setting objectives and strategies for his area. In his spare time, Dave enjoys spending time with friends and family.

Dave Wickham


As Head of Talent Acquisition Soledad is responsible for designing and driving consistent recruiting, interviewing and hiring practices to meet the ever growing and dynamic business needs and support a strong candidate experience. Soledad brings 20 years of experience working in multinational companies in local, regional and global roles mainly in the Tech and Consultancy services industries. Before joining Parser Soledad worked at IBM for more than 10 years in different Talent Areas such as TA, Executive recruitment, Onboarding, University relations and Diversity & Inclusion. Soledad joined Parser, with the goal of structuring the Talent Acquisition department and ensuring quality and value at each stage of the hiring process. Outside of work she enjoys travelling and getting to know new places, living in different countries, and is a DIY aficionada

Soledad Cassinoni


Florencia is responsible for building and strengthening the Parser community. This role includes managing the employee lifecycle & looking after a great employee experience, as well as building the company branding. Florencia brings over 15 years of experience in HR to the team. Before joining Parser, Florencia worked in the technology industry in a variety of different “People” roles. She played a key role in the Alumni Department of IAE, coordinating and organising activities, training, and events for alumni locally and around the world. She joined Parser in order to structure the Culture & Community Team department as the team doubled in size from the previous year. In her time off, she enjoys swimming & also owns a big collection of The Little Prince items, with copies in over 12 languages.

Florencia Paez


As Head of People Operations, Mercedes is responsible for creating a people-centric culture. This role includes facilitating the development of employees by designing innovative and customised Human Resources processes. Before joining Parser, Mercedes worked in many Argentinian organisations from various industries, helping them to build and develop their Human Resources department. Mercedes did this by improving Team Members’ engagement and shifting the organisation’s focus to make more holistic business decisions. In 2020, Mercedes joined Parser with the objective of restructuring the HR department in Argentina. In her personal time, Mercedes likes to unplug from technology and boost her creativity. Mercedes enjoys practicing mindfulness, through handcrafts.

Mercedes Borras


As Head of Legal in LATAM & EU, Dayana is responsible for coordinating and running the structure of Parser as it expands across the continent; supervising the activity of the company, internally and externally, to make sure processes are compliant under labour, commercial & corporate law. She brings over 10 years of experience in Law to the team. Before Parser, she worked as an independent lawyer in Argentina specialized in Corporate matters. Dayana joined Parser with the goal of helping the organisation expand worldwide. The initial challenge was to register Parser in Argentina and explore new locations to grow operations, expanding into 7 new locations. In her spare time, Dayana enjoys volunteering for her community and takes care of her orchid/garden/vegetable garden.

Dayana Klinger


As Head of the Legal Department, Amy provides legal advice on a wide range of matters such as contracting and corporate strategy. Prior to joining Parser, Amy worked as Legal Counsel at REPL, a retail technology consultancy which was recently acquired by the Accenture group. Amy has also lived in France, the Netherlands and the US, and brings her international experience to Parser. Amy joined Parser to help steer Parser’s strategic initiatives, particularly in relation to business in the UK and US markets. In her spare time, Amy enjoys cooking, hiking with her dog, practising yoga, and snowboarding whenever the chance arises!

Amy Mckernan


Romina is responsible for placing our team members in the best position, for them, for our clients, and for Parser. Romina brings over 10 years of experience in multinational companies, spanning Human Resources, Finance and Sales areas. Before Parser, she performed different roles at Accenture, working extensively with geographically dispersed teams from the information technology and services industry. In her last position as Talent Supply and Demand Lead, she was responsible for talent planning & ensuring the business had the right talent. Romina joined Parser with the goal of setting the strategic plan to achieve workforce supply/demand balance in alignment with business plans and the overarching Parser vision. In her free time, she is very into self-inquiry, meditation and spending time in nature.

Romina Pasucci


Lucas is responsible for leading complex and cross-functional initiatives, as well as implementing and optimising new systems and processes that span across all areas of the organisation. He is focused on using data-driven approaches to potentialize growth. He worked as Head of Product of all digital automation services in Apex America, combining an engineering background with critical business strategy analysis skills. At Parser his main goal is to maximise efficiency in his field of expertise by balancing immediate impact solutions with longer-term strategic developments. In his free time, Lucas enjoys traveling and exchanging experiences with other cultures, running in the mountains and is currently training to run a triathlon.

Lucas Frenck


Our Values

People First

Be Bold

Do the Right Thing

Embrace Diversity

Take Ownership

Accelerate your career

Do you want to join a vibrant organisation that is building new innovative technology products?



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